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How U.S. Brands Can Leverage Promotions To Build New Relationships at Faire Winter Market

December 9, 2021 | Published by Faire

We’re excited to kick off the new year with our fourth virtual trade show event, Faire Winter Market, taking place January 31- February 4, 2022. Since our last Faire Winter Market, our active retailer community has grown by over 220%—and we expect this event to be our most exciting yet.

At this market, we’ll once again help our brand community connect with existing buyers through Faire’s popular discount-matching program. In addition, based on feedback from previous markets, we hope to strengthen our investment in helping our brands find new customers. 

To help you build new connections, we are funding a new opening order discount, in addition to your promotion match. All orders will be matched up to 5% and customers placing opening orders on Faire will receive an additional 10% off.

With this new promotional structure, we aim to place our mission of fostering new connections among our retail community at the forefront of the event. Here, we’ll explain how to best leverage these promotions to build new relationships and maximize success at Faire Winter Market and beyond. 

Build new connections with opening order specials

The number one question we receive from our brand community is how they can use Faire Markets to find more new customers. At Faire Summer Market, brands collectively made over 65,000 new retailer relationships—and we’re excited to see this number grow in future events.

This is why we’ve evolved our promotion structure to make it easier for both brands and retailers to form new relationships. At Faire Winter Market, we’re funding an extra 10% off opening orders—on top of the existing match. Any market promotion you set will be automatically eligible for this special, at no additional cost to you.

With exposure to thousands of new retailers, our Faire Winter Market promotion will help grow your existing buyer network by incentivizing retailers to try products from new lines like yours.

For more information on how discount matching works, see our help center guide

Strengthen existing relationships with Faire’s discount-matching program

In addition to forging new connections, Faire Winter Market promotions can also motivate existing buyers to reorder from you. Faire will match your market promotion up to 5%. For example, if you set a 5% discount, it will automatically become 10%. This will help retailers lock in competitive pricing for products they love.  


We hope you’ll join us at this year’s Faire Winter Market. Participation is free; simply set a market promotion to attend. You can set your promotion starting today in the Brand Portal.

New to Faire? Click here to learn more.

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