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Faire Winter Market: Our Next Virtual Trade Show Event is Coming in February

December 9, 2020 | Published by Faire

Over the summer, the Faire community gathered virtually at our very first online trade show event, Faire Summer Market. We were excited to see that over 26,000 new relationships were made between brands and retailers, plus show specials saved participating retailers over $2 million during the event. The entire Faire team was deeply inspired by this community’s ability to adapt to a new way of buying and selling.

That’s why we’re thrilled to bring brands and retailers together once again for our second online trade show, Faire Winter Market, taking place February 1-3, 2021.

Just like our summer show, Faire Winter Market will feature promotion-matching by Faire. Attendees will also enjoy an additional full day of selling and shopping, new on-demand video content, and the launch of Faire’s new preorder marketplace, exclusively for our apparel community.

Buy and sell for three full days

After our two-day summer event, we heard from Faire retailers  that they wanted even more time to shop the market. That’s why we’ve expanded Faire Winter Market to three full days. This additional day will give buyers more time to discover all of the new products and promotions that brands have to offer.

Plus, we’re launching a new, redesigned brand directory in early January that will give retailers more time and tools to plan their buying for the event.

Enjoy promotion-matching by Faire

Faire is once again committed to matching discounts offered by brands during the event, up to 10%. We’re doing this so that our brands can offer deeper discounts to retailers at no additional cost. We hope that discount-matching will help support the entire Faire community during the winter buying season.  

We’ll share more about how brand promotions are matched by Faire in January.

Connect virtually through on-demand video content

At our first summer market in August, we introduced livestreaming so that participating brands could share their stories and products in more detail. During Faire Winter Market, all brands will have the opportunity to feature pre-recorded video content. 

Brands will be able to upload pre-recorded videos so that retailers can watch their content on demand. We’re excited to offer this new format so that our community members can create, view, and rewatch programming with more flexibility.

We’ll share more about how brands can create and upload video content in January.

Experience the launch of Faire’s preorder marketplace for apparel

We’ve heard from our apparel community how important trade shows are for discovering new lines, connecting with brands, and planning seasonal inventory in advance. That’s why we’re eager to launch an exclusive preorder marketplace for apparel, just in time for Faire Winter Market.

Retailers will be able to preorder merchandise from hundreds of apparel brands launching their newest collections at Faire Winter Market. All preorders placed at the event will receive free shipping, covered by Faire. 

This new preorder experience will launch in time for Faire Winter Market, but will live on past the three-day event so that retailers can continue to place apparel preorders for all of their 2021 buying. We can’t wait to share this improved experience for buying and selling apparel on Faire with our community.


Check out our Faire Winter Market homepage for more details and to RSVP.

Then, stay tuned for more information about Faire Winter Market throughout January!

New to Faire? Click here to learn more.

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