Wholesale brands all have one thing in common—they want to grow their businesses. Faire can help brands do just that. The Faire wholesale marketplace enables artists, brands, and makers to connect with over 150,000 independent retailers around the world.
We also offer free tools to help entrepreneurs promote their brands and increase their sales. Here, we explain four ways you can use Faire to achieve growth and success in your business.
1. Invite buyers to shop your line
As a wholesale entrepreneur, your number one goal is to get your products into stores. Making sales is all about building relationships. It’s important to consistently engage with your existing customers and potential retailers. To convert customers, it’s up to you to demonstrate how your brand can add value to a retailer’s store while keeping risk and costs low.
One way to engage with current buyers and prospective retailers is by reaching out and directly inviting them to shop your line. When you invite retailers to order your line on Faire, you can even offer incentives to encourage retailers to buy from you. We offer a program called Faire Direct that helps you engage with retailers by extending benefits like net payment terms, at no cost to you. You can offer the following, covered entirely by Faire:
- Retailers receive net 60 terms through Faire Direct so they can place larger, more frequent orders with confidence.
- Retailers who are new to Faire also get $100 and a year of free shipping on your line.
- Eliminate any hesitation about trying your brand with free returns on opening orders.
- You’ll get 0% commission on all orders through Faire Direct.
Pro tip: Brands that use Faire Direct to build relationships sell five times more than those that don’t!
2. Market your products through email
Even after offering buying incentives to your retailers, you need to continue building relationships with buyers. Develop thoughtful marketing emails that both educate your customers about your line and help them feel connected to your business. This can mean explaining what makes your products unique or communicating your values as a brand.
Make sure that every email you send has a clear call to action—in other words, what should a buyer do after reading your email? In most cases, you want the retailer to make a purchase.
In your email marketing call to action, you can provide your Faire Direct link—a simple URL, unique to your brand, that allows retailers to access Faire Direct benefits when they shop your line.
3. Promote your brand on social
Social media is an important aspect of your brand’s marketing. Remember to think about your audience—where are your retailers following your brand? You may want to focus on Instagram, Facebook, or a combination of the two.
Once you’ve identified where you have a captive audience of retailers, you can promote your brand’s story, products, and Faire Direct link on those social channels. If you sell directly to consumers through the same channels, be sure to clarify which of your posts are for wholesale only.
To help you promote your brand on social media, we’ve created an assortment of custom assets exclusively for Faire brands. You can add custom text to these images on social media to make them your own. The assets already have a call to action—all you need to do is add your brand name or Faire Direct link.
4. Engage customers through print collateral
Printed collateral is another great way to market your brand. Whether you make postcards, flyers, or catalogs, remember that calls to action are just as important in print as they are online. How can retailers shop or reach you?
These printed materials are another perfect place to include your Faire Direct link. The link will take them right to your Faire catalog where they can easily access Faire Direct benefits.