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Release Notes: A rundown of what’s new for brands

20 November 2023 | Published by Faire

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Get deeper insights into how your products are performing with new product-level analytics.

To help you stay up-to-date on all the new tools and improvements we’re making to the Faire selling and discovery experience, we’ve built this handy running log of releases. Bookmark this page, and check back each month to see what’s new on Faire. Each digest is sorted into two buckets:

  1. New tools to help you save time, deepen relationships and grow sales
  2. New ways for retailers to discover your products

Monthly recap:

  • October 2023: CRM improvements, product-level analytics, and a new Shopify integration
  • September 2023: A better bulk editor, Collections-specific promo codes, and automated best-seller tags

October 2023

New tools to help you save time, deepen relationships and grow sales

A new way to measure product performance
Get deeper insights into how your products are performing, plan your inventory, and find out which products your customers love with new product-level analytics. You can view analytics like page views, number of orders, and units sold.

Send more effective emails with purchase history filters 
We’ve added the ability to filter customers based on purchase history and create audiences and campaigns based on this data. You can then use these audience segments to craft messages that encourage new purchases while calling back to a retailer’s past history with your brand.

Improve the accuracy of your shipping estimates at checkout
There’s a helpful new field in the product editor: “Selling method and measurements”. This new field – which asks for information about your product weights, dimensions, and selling method – gives retailers increased confidence when ordering from your brand by offering them a more accurate prediction of their calculated shipping rates at checkout.

A new and improved Shopify integration We announced a new partnership with Shopify that brings new functionality to our previous integration, and will help to attract thousands of new retailers to Faire from the Shopify merchant community. The new seller app includes new features like fulfilment and cancellation syncing, with more still to come.

New ways for retailers to discover your products

Inspiring new retailers to join Faire
We’ve made it even more compelling for new retailers to join Faire by personalising landing pages to specific buyer interests (e.g., home decor), as well as for non-traditional retailers, like spas and cafes, that still value stocking unique wholesale items. 

A better product search experience
We’ve rolled out a number of improvements to product search, so that retailers are better positioned to find the best fits for their shop. These include:

  • Finetuning our retrieval algorithm, which is fancy way of saying we’ve improved the relevance of products that show up in search results
  • Diversifying the range of brands a retailer sees on the search results page
  • Decluttering and simplifying results pages, so your products have more space to shine
  • Machine learning-powered spellcheck, so retailers can find the right products faster
    we’ve made text matching better

Sorting your products to match retailer interests
To help retailers complete bags and place orders, products on your brand page will now rank based on the viewing retailer’s background and behaviour, e.g. geolocation or whether the retailer has ordered from your brand previously.

Help retailers discover your products with new attribute tags
We’ve introduced more descriptive product tags across additional categories on Faire, including Home, Paper & Novelty, Pets, Apparel, Accessories, Footwear, and Kids and Baby. Highlight what makes your products distinct with tags like pink skirt, bohemian throw pillow, paperback book, organic pet food, and more. This additional information improves product discoverability in search and filtered results, and helps retailers make a purchase with confidence.

New brand filters help retailers navigate your shop
We’ve also rolled out new filters to help retailers more easily browse and shop your catalogue. These new filters include broad categories like scent, material and style as well as vertical-specific filters such as aesthetic and occasion (for apparel brands) and shelf life and diet (for food & beverage brands). The combination of new tags AND new filters help retailers more easily navigate to what they are looking for, which translates to better customer/product matching and more sales for you!

September 2023

New tools to help you save time, deepen relationships and grow sales

Offer Collections-specific promotions
We recently introduced a highly requested feature to our Collections tool – the ability to offer a percent-off discount on an entire collection. These promotions can be created either from your Collections tab or from your Promotions tab.

A simpler way to filter your contacts
We’ve improved our CRM tool to make it less visually cluttered and easier to navigate. Now, when you click “filter” in your Customers tab, a new, dedicated sidebar will appear where you can see an organised list of filters, from “Order history” to “Amount in bag”. This update is the beginning of several improvements we’ll be making in the coming months to make it easier to send targeted email marketing campaigns that convert. 

Save time with the improved bulk editor
We’ve updated your bulk editing tool to make it easier and more effective to use. Quickly create compelling listings that convert to sales by updating categories and attributes to multiple products at once. You can also save time and make updates faster by sorting and searching the editor.

New ways for retailers to discover your products

Data-driven bestseller tags
Bestseller tags help steer retailers toward products that will perform well in their shops and help brands convert more sales on popular products. Now, we’re making the process of labelling bestsellers less manual and more seamless. Our new automated bestseller tags will be assigned to the top % of your products with the highest repeat sales on Faire. We expect this change will increase the number of impressions on your brand page.

Revamped apparel categorisation   
We’ve introduced more specific categories for apparel products to help retailers better discover new brands. You can now tag your products using a clearer, more comprehensive list of product types organised under new and improved subcategories, such as Loungewear, Matching Sets, Costumes and Uniforms, and more. 

Logged-out search experience
Logged-out visitors to now see real-time product rankings on search and category pages, just like logged-in retailers do. That means it’s more likely these new retailers will find what they’re looking for, sign up for Faire, and shop for that product.

Better SEO on your brand page
We’ve improved how the links on your brand page are surfaced to search engines. This improves the odds a new retailer will discover your Faire shop when searching for products like yours.

Improved product tile design
The product tile is the key building block for the retailer shopping experience. We’ve improved the sizing and layout of key product information to increase the ease of finding the product that’s “just right” for them.

Better surfacing of your brand
Retailers search for both brands and products, but previously we treated all searches as a product search. Now if a retailer searches your brand name, we’ll showcase a carousel highlighting just your products ahead of any other results.

More convenient checkout options
We’ve made it easier for retailers to explore, fill a bag with a variety of products, and then order from your brand when it’s most convenient.

  • Instead of having to check out from all brands in their bag (or just one brand), retailers can simply choose which brands they want to purchase and leave the rest for later.
  • Retailers with multiple buyers can now securely access a shared payment method.

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