Earth Day is coming up on April 22. More than ever, consumers are focused on sustainability, which is already a major trend in 2020 and will be for years to come.
Shoppers have a better understanding of the influence their dollar has on not just the economy, but the environment, too. Whether they opt for eco-friendly products or buy from shops with sustainable practices, consumers are making conscious choices to be green. In fact, one in three consumers prefers eco-friendly options over products that aren’t as sustainable.
But with so many ways to support the environment, where do you start? In this post, we’ll share three tips for being sustainable in your store this Earth Day.
Discover new eco-friendly products
Whether you’re a pro at stocking your store with green products or you’d like to introduce them into your inventory, Faire makes it easy to discover eco-friendly goods. Reusable and upcycled materials have become increasingly popular recently. You can find all of these items and more on Faire!
Faire’s search features and profile badges help you quickly identify which brands are eco-friendly, socially-conscious, organic, and more. If you’re not sure how a product will do in your store, there’s no risk when ordering through Faire. With net terms and free returns, you have 60 days to decide if goods are the right fit for your shop. This makes shopping wholesale low risk for small businesses like you.
Also, Faire’s Earth Day collection is a great jumping-off point when searching for new, green products to stock your shelves. From kitchen and bath products to home decor and apparel, you’ll find the perfect additions to your shop.
What better way to celebrate the earth than spending time with your community? Events and fundraisers are a great way to make a positive impact in your town and create a buzz about your shop.
There are plenty of ways you can connect with your customers, and we have a few ideas:
- Get a group together to volunteer with a local environmental organization
- Host an Earth Day event in your store
- Advertise that a portion of your April proceeds will go to an environmental group
Showing your customers that you are both a seller of eco-friendly products and committed to a cause goes a long way.
Commit to going green year-round
Celebrating Earth Day doesn’t have to be a once-per-year event. There are plenty of ways that you can incorporate the spirit of Earth Day throughout the year, beyond the products you stock in your shop.
A few eco-friendly habits you can adopt include:
- Use recycled gift bags and paper materials or go paperless
- Switch to energy-efficient lighting
- Offer a small discount to customers who bring in reusable shopping bags
Plus, going green in more ways than one can boost your sales. According to the CGS 2019 U.S. Consumer Sustainability Survey, 35% of consumers would pay 25% more than the original price for sustainable products.
Start with a small change and go from there. Even the tiniest positive effort can make a significant impact on the environment.
Login to your Faire account today to start shopping for Earth Day!